As with all shampoo bars, it is recommended to wash approximately once a week. Excessive shampooing may strip the scalp of its natural oils, requiring a conditioner follow-up. As with long, thick or curly hair, a diluted apply cider rinse with cool water and a scalp massage can help stimulate the production of sebum and close the hair follicles to prevent dryness or damage from the elements. However you choose to use it, it is always recommended to lather with a small amount of water in your hands and apply the lather – not the bar – to the area needing cleansing action. Store the bar in a dry location for at least 24 hours between uses.