Apothecary Muse has a goal is to provide natural, plant-based and zero waste skincare products that support outdoor recreation throughout the seasons.
The term ”Sustainable’ is often misused so that its original definition may seem obscure. In truth, sustainability impacts our environment, people in the supply and demand chain, and longevity of a purposeful business. Balancing these priorities is known as a Triple Bottom Line (People, Planet AND Profit). These values are interwoven within every step of our production from manufacturing to delivery of goods: using transparency and Good Manufacturing Practices in our professional production studio, informative labels on plastic-free packaging, regular stewardship in public parks and cooperative profit margins for brick and mortar small businesses.
Eryn Hughes is the head soapmaker/owner of Apothecary Muse, lifelong cyclist and advocate for social justice. Previous professional and academic personas include mountain bike coach, sports nutritionist, outdoor retail manager, sound engineer, DJ, fine artist and political philosopher. Needless to say, the path to soapmaking touched on filling gaps in the needs going back as far as 1999 and evolving into a business which became official on November 29, 2013. “Muse” is the philosophy which has continued through the music, cycling and into soapmaking stages, suggesting one who is always ready to learn will have always have room to grow.